Investing in real estate can be a profitable venture, but it requires careful planning and execution. If you are considering investing in real estate in South East Wisconsin, there are several steps you need to follow to ensure success. In this guide, we will walk you through the seven steps to investing in real estate in South East Wisconsin.

Step 1: Strategy

The first step in investing in real estate is to develop a strategy. This involves identifying your investment goals and objectives. Do you want to generate rental income, flip properties for a profit, or hold properties for long-term appreciation? Your investment strategy should be aligned with your financial goals and risk tolerance.

You should also consider the type of property you want to invest in, such as single-family homes, multi-family properties, or commercial properties. Each type of property has its own unique advantages and challenges, so it’s important to do your research and determine which one best aligns with your investment goals.

Another key aspect of your investment strategy is financing. Will you be paying cash for the property, or will you be using financing? If you are using financing, you need to determine the amount of down payment you will need and what type of loan will work best for your situation.

Step 2: Market

The next step is to identify the market you want to invest in. South East Wisconsin is a diverse region with different submarkets, each with its own unique characteristics. It’s important to research the local real estate market to identify trends, supply and demand, and the local economy.

One way to research the local market is to work with a local real estate agent who is familiar with the area. They can provide valuable insights into the local market and help you identify properties that meet your investment criteria.

You can also use online tools to research the local market, such as Zillow, Redfin, or These tools can provide data on property values, rental rates, and occupancy rates in the area.

Step 3: Acquisition

Once you have identified your investment strategy and the market you want to invest in, the next step is to acquire a property. There are several ways to acquire a property, including working with a real estate agent, attending auctions, or buying directly from the owner.

When acquiring a property, it’s important to conduct due diligence to ensure that the property meets your investment criteria. This includes inspecting the property for any structural issues, checking the title for any liens or encumbrances, and reviewing the financials of the property to ensure that it generates positive cash flow.

Step 4: Rehab/Rent

After acquiring the property, the next step is to rehab the property and prepare it for rent. This involves making any necessary repairs or renovations to the property to make it attractive to tenants.

When rehabbing a property, it’s important to strike a balance between making the property attractive to tenants and controlling costs. You want to make sure that you don’t overspend on renovations and repairs, as this can eat into your profits.

Once the property is rehabbed, the next step is to find tenants and start generating rental income. You can advertise the property on online rental platforms, such as Zillow, Craigslist, or, or work with a local property management company to help find tenants.

Step 5: Tracking

Once your property is rented out, it’s important to keep track of your finances and the property’s performance. This will help you to identify areas that need improvement and opportunities for growth. Here are some things to consider:

  • Keep track of your rental income and expenses using accounting software or a spreadsheet. This will help you to stay on top of your finances and make informed decisions about your property.
  • Monitor your property’s performance by tracking vacancy rates, tenant turnover, and rent increases. This will help you to identify any issues early on and make necessary changes to improve your rental income.
  • Stay up-to-date on local housing laws and regulations to avoid any legal issues. You can do this by attending local landlord-tenant association meetings and reading up on housing laws in your area.

Step 6: Exit

At some point, you may want to sell your property and move on to other investments. Here are some things to consider when planning your exit strategy:

  • Have a clear understanding of the local real estate market and trends to ensure you sell your property at the right time.
  • Make any necessary repairs or improvements to increase your property’s value and attract potential buyers.
  • Consider hiring a real estate agent to help you with the selling process.
  • Prepare all necessary paperwork and documents for the sale, such as the deed and title.

Step 7: Repeat

Real estate investing is a long-term game, and the most successful investors are those who are able to repeat the process over and over again. As you gain experience and knowledge, you can refine your strategy and make even better investment decisions. Here are some things to consider:

  • Keep track of your successes and failures, and learn from them.
  • Continuously educate yourself on the latest real estate trends and techniques.
  • Network with other investors, real estate professionals, and contractors to learn from their experiences.
  • Stay disciplined and patient, and don’t rush into any investments without proper due diligence.


Investing in real estate in South East Wisconsin can be a lucrative and rewarding venture, but it requires careful planning, research, and execution. By following the steps outlined in this guide, you can increase your chances of success and minimize your risks. Remember to have a clear strategy, research the market, acquire the right property, rehab and rent it out, track your performance, plan your exit, and repeat the process. Good luck on your journey to becoming a successful real estate investor in South East Wisconsin!